Case study

7

SHINYI - Handmade Dumplings

Support the re-launch, post Covid, for this unique Toronto restaurant that serves some of the best dumplings and authentic Chinese cuisine in the heart of the city.

Client

SHINYI

Expertise

360° Approach

Public Relations

Restaurant Consulting

Social Media

Influencer management

Content Creation

Digital Ads

Challenge

Optimize the operational side of the company - Build brand awareness, ensure visibility of the restaurant and its specific offering, attract, convert and retain customers to increase sales quickly.

Approach

Phase 1

Operational-oriented consulting services

Phase 2

Development of digital marketing strategy including strategy for content creation, ad campaigns and social media, along with an intuitive showcase website, management and engagement of social media and communities, management of customer reviews, content strategy with visual production of photos and videos, influencer management and public relations.

Brand DNA

Innovative, Authentic, Colourful, Inviting + Playful
SHINYI - Handmade Dumplings
SHINYI - Handmade Dumplings
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Mobile view

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Mobile view
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Mobile view

Content creation

Results

+313% of accounts reached
+167% of account engaged
+121% is the total of followers within less than 6 months
485 is the average engagement rate per post
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SHINYI - Handmade Dumplings

SHINYI - Handmade Dumplings

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