Support the re-launch, post Covid, for this unique Toronto restaurant that serves some of the best dumplings and authentic Chinese cuisine in the heart of the city.
Client
SHINYI
Expertise
360° Approach
Public Relations
Restaurant Consulting
Social Media
Influencer management
Content Creation
Digital Ads
Challenge
Optimize the operational side of the company - Build brand awareness, ensure visibility of the restaurant and its specific offering, attract, convert and retain customers to increase sales quickly.
Approach
Phase 1
Operational-oriented consulting services
Phase 2
Development of digital marketing strategy including strategy for content creation, ad campaigns and social media, along with an intuitive showcase website, management and engagement of social media and communities, management of customer reviews, content strategy with visual production of photos and videos, influencer management and public relations.
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