Why did I add Canva to my workflow?
If, like me, your main work objective is to create a professional-looking design in a tight timeframe for one of your clients, this article is for you.
Why did I add Canva to my work tools?
Because it has two great qualities that allow me to speed up my work pace and gain efficiency. It is a versatile program on which you can modify photos, make page layouts and animations. It also allows easy management of different client files and projects.
As a bonus, it is hyper intuitive (especially for those who know the Adobe suite).
1/ Versatility
The main reason that convinced me to integrate Canva into my workflow was its versatility. Within the same program I can search for a stock image; change its appearance using colour corrections, filters or by applying an effect; isolate an element by removing the background. I can also choose from a wide selection of fonts and have access to vector images, stickers, videos and sound clips if I feel like doing a little animation.
In short, I don't have to open a multitude of programs at once and switch from one to another. I can do everything in one place.
2/ File organization
The second reason I like Canva is the ability to keep files organized. If you're working on different accounts at the same time, it's crucial that your files are well organized, otherwise you end up wasting time looking for this or that.
In that regard, one of the features that I really like is the possibility to create "brand kits" in which you can include: logo, colors, typography and typeface format.
So, for example, if you want to create an Instagram carousel for a client, you just select the appropriate brand kit as you start a new design. This will allow you to focus on the layout more quickly. If your client wants to adapt the design for different platforms, you can simply copy it to a new format. This is a super convenient and time-saving feature.
In addition to brand kits, it is also possible to create folders for each client. You can, for example, store the designs and images associated with that client. Again, you just select the right folder and start your design. An added bonus to naming your files and elements correctly is Canva’s effective search feature.
One last thing about managing your files: You can use previous designs as templates for projects that come up frequently – like newsletters or Instagram stories.
In conclusion
Whether you are a professional graphic designer or not, you have everything to gain by integrating Canva into your workflow. Its versatility and the ability to easily manage different client files will help you optimize your daily work. It will be a great addition to your arsenal!
Moreover, the intuitive side and the visual simplicity of the platform will make your work more fun. Not to mention that you will be able to better appreciate the intricacies and complexities of other creative programs, like InDesign, Photoshop and Illustrator to name a few!