Top 3 basic tips to launch your Restaurant’s Instagram Page
1- TELL THE GRAMMERS WHO YOU ARE:
As basic as it might seem, your profile picture and bio are your 5 seconds to grab your potential customers attention and keep them there because after all first impressions are important.
Make sure your bio gets to the point of what kind of cuisine you offer and the ambiance to expect
Set up your address so people can head straight to google maps from your page
Get your reservation link up for quick and easy access
2- GET CREATIVE BUT INFORMATIVE WITH YOUR HIGHLIGHTS:
Think of your highlights as the tabs of your website where you can share with the potential hungry customers all the top info they need to get right to your door.
Some ideas are:
HOURS Set up an hours tab if it’s not already in your bio
LOCATIONS List all your locations if you have multiple
SPECIALS If you change your specials often share them on your highlights and update them weekly
MENU If you have a quick bite sized version of your menu post it on your highlights for customers to skim on their uber ride over to you
SHARES Create a highlight specifically to share other user’s stories and posts as a visual menu to browse through
3- CREATE A TEMPLATE OF HASHTAGS & LOCATIONS TO REFER TO FOR EACH POST
The name of the game with Instagram is to get spotted on as many areas as humanly possible and that means milk your hashtags, account tags, and geo location tags for all their worth!
HASHTAGS: create a list of about 10 hashtags per topic that is relevant to your restaurants (i.e. city, cuisines type, drinks, etc)
LOCATIONS: get creative with your locations to get on the radar! Tag your city, tag your neighborhood, tag your street, tag em all!
ACCOUNTS: taggiing other foodie accounts is a great way to get on the radar of the food lovers in your city - be careful with this one to not get too spammy and make sure you’re interacting with those accounts as well to create a genuine relationship!