Not every social app is for everyone

When it comes to social media, there are plenty of apps that we could spend our time on in a day - Facebook, WhatsApp, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Snapchat, Reddit, Twitter… the list goes on.

It can be hard to know which platforms your brand should be on and which ones you can forgo (yes, you can say ‘no’ to some apps). Luckily, we’re here to clear up your burning questions and help you make an educated decision about your social media strategy.

The simple truth:

your business does not need to be on every single platform to succeed.

The essential details:

it’s more helpful to focus on producing high-quality, meaningful content for a couple of social platforms, than it is to produce low-quality, unhelpful, unfocused content on all platforms. Not every platform is suited for your business and that’s okay!

So how do you decide which platforms you should be on?

First things first, think about your target market and who your ideal customers are. Are they dancing on TikTok? Are they more interested in Instagram’s visual appeal? Or are they engaged in conversations on Facebook?

Think about which generation(s) you’re targeting, that will also help you decide. Wherever your ideal clientele is, that’s exactly where you need to be. Naturally.

The way to be successful in the world of social media is to work smarter and diversify your distribution channels. This means, focusing on at least one long-form distribution channel and one short-form distribution channel. The long-form channel holds content that is comprehensive and evergreen, such as a blog, podcast or YouTube. You then take content from these bigger content pieces and repurpose for the short-form distribution channels you have decided to exploit, such as TikTok, Instagram, Facebook, LinkedIn, Twitter etc. It’s important to focus on creating a presence on at least ONE of these short-form distribution channels if you want your social marketing to be an overall success. Not only does your short-form channel help you to more directly connect with your ideal customer, but it also gives you the opportunity to engage in a like-minded community, develop brand credibility, inspire and boost sales. These platforms also allow you to publish content more regularly and at a quicker pace than your long-form distribution channel. This is important as it helps you stay relevant, engaged and at the top of people’s minds.

Need help deciding exactly which platform(s) you should be on? That’s what we’re here for! Reach out and we’ll get you set up for success today.

Keep scrolling for some 🔥 Instagram tips!!

SPECIAL Instagram tips you’ll want to ‘favourite’ for later….

> make sure you’re consistently posting high-quality content on your feed; it’s the face of your business.

> regularly plan and share IG stories to help humanize your brand and make sales

> create reels every so often. They help with audience growth and business creativity.

> always be populating your Highlights section. These allow people to get a high level overview of your business in one clear, quick view.

> educate and establish credibility with IGTV and IG Lives.

> use the app to connect with your community, inspire ideas and spark conversations. Don’t be afraid to share other people’s content!

Happy social-ing little socialite!

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