- Group 8590
Mind Blowing Marketing Statistics You Need To Know About The Restaurant Industry

If you ever had any doubts about why it is important for your restaurant to have a proper digital media strategy, look no further than these mind blowing statistics about the industry and about how you can easily stand out from your competition.
Over 85% of consumers say that they expect a newsletter from the restaurants they visit
62% of consumers expect more than just a sales advert
Only 18% of restaurants engage in Newsletter Marketing
71% of newsletter databases in the restaurant industry contain less than 500 subscribers
86% of newsletter databases in the restaurant industry do not segment their subscribers
98% of newsletter databases in the restaurant industry do not use smart messaging
92% of newsletter databases in the restaurant industry are not maintained nor purged
Consumers are spending 48% of their total food budgets on restaurants
90% of guests research a restaurant online before dining - more than any other industry
57% of those guests viewed a restaurant website before booking
52% of worldwide restaurant traffic was generated via mobile sessions
60% of consumers order food online at least once a week
92% of consumers read reviews
77% of consumers prefer peer reviews over critic reviews
33% of consumers will NOT eat at a restaurant with less than 4 star average on popular review sites
77% of the population is active on Social Media
The hashtag "Food Porn" receives about 90 Food Snaps every minute
72% of people on Facebook made a restaurant decision based on pictures and comments of other users
The most important technology features for guests are online reservations, free wifi, and online ordering
83% of consumers expect a timely response to their inquiries from restaurants via social channels
Only 32% of restaurants do ads on Facebook
Only 19% of restaurants do ads on Google
Only 12% of restaurants do ads on Instagram
Over 200 million Instagram Stories get posted each month
Pizza is the most Grammed topic on Instagram
69% of consumers are likely to take photos of their food
53% of consumers will look up a restaurant on Instagram before going
30% of consumers will avoid a restaurant if the Instagram account is weak
62% of restaurants post bad pictures on Instagram
84% of restaurants do not use the proper hashtags on Instagram
Over 90,000,00 searches related to restaurants are made monthly in the English speaking world
83% of restaurants do not claim nor manage their Google Business Listing
93% of restaurants do not properly Optimize their websites
73% of restaurant pages on Facebook are not setup properly
88% of restaurant pages on Facebook do not have a discernible strategy
71% of restaurant pages on Facebook are not consistent enough to have an impact
83% of restaurant pages on Facebook do not respond to comments and messages in a timely manner