Mind Blowing Marketing Statistics You Need To Know About The Restaurant Industry

If you ever had any doubts about why it is important for your restaurant to have a proper digital media strategy, look no further than these mind blowing statistics about the industry and about how you can easily stand out from your competition.

• Over 85% of consumers say that they expect a newsletter from the restaurants they visit

• 62% of consumers expect more than just a sales advert

• Only 18% of restaurants engage in Newsletter Marketing

• 71% of newsletter databases in the restaurant industry contain less than 500 subscribers

• 86% of newsletter databases in the restaurant industry do not segment their subscribers

• 98% of newsletter databases in the restaurant industry do not use smart messaging

• 92% of newsletter databases in the restaurant industry are not maintained nor purged

• Consumers are spending 48% of their total food budgets on restaurants

• 90% of guests research a restaurant online before dining - more than any other industry

• 57% of those guests viewed a restaurant website before booking

• 52% of worldwide restaurant traffic was generated via mobile sessions

• 60% of consumers order food online at least once a week

• 92% of consumers read reviews

• 77% of consumers prefer peer reviews over critic reviews

• 33% of consumers will NOT eat at a restaurant with less than 4 star average on popular review sites

• 77% of the population is active on Social Media

• The hashtag "Food Porn" receives about 90 Food Snaps every minute

• 72% of people on Facebook made a restaurant decision based on pictures and comments of other users

• The most important technology features for guests are online reservations, free wifi, and online ordering

• 83% of consumers expect a timely response to their inquiries from restaurants via social channels

• Only 32% of restaurants do ads on Facebook

• Only 19% of restaurants do ads on Google

• Only 12% of restaurants do ads on Instagram

• Over 200 million Instagram Stories get posted each month

• Pizza is the most Grammed topic on Instagram

• 69% of consumers are likely to take photos of their food

• 53% of consumers will look up a restaurant on Instagram before going

• 30% of consumers will avoid a restaurant if the Instagram account is weak

• 62% of restaurants post bad pictures on Instagram

• 84% of restaurants do not use the proper hashtags on Instagram

• Over 90,000,00 searches related to restaurants are made monthly in the English speaking world

• 83% of restaurants do not claim nor manage their Google Business Listing

• 93% of restaurants do not properly Optimize their websites

• 73% of restaurant pages on Facebook are not setup properly

• 88% of restaurant pages on Facebook do not have a discernible strategy

• 71% of restaurant pages on Facebook are not consistent enough to have an impact

• 83% of restaurant pages on Facebook do not respond to comments and messages in a timely manner