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Mind Blowing Marketing Statistics You Need To Know About The Restaurant Industry


If you ever had any doubts about why it is important for your restaurant to have a proper digital media strategy, look no further than these mind blowing statistics about the industry and about how you can easily stand out from your competition.

  • Over 85% of consumers say that they expect a newsletter from the restaurants they visit

  • 62% of consumers expect more than just a sales advert

  • Only 18% of restaurants engage in Newsletter Marketing

  • 71% of newsletter databases in the restaurant industry contain less than 500 subscribers

  • 86% of newsletter databases in the restaurant industry do not segment their subscribers

  • 98% of newsletter databases in the restaurant industry do not use smart messaging

  • 92% of newsletter databases in the restaurant industry are not maintained nor purged

  • Consumers are spending 48% of their total food budgets on restaurants

  • 90% of guests research a restaurant online before dining - more than any other industry

  • 57% of those guests viewed a restaurant website before booking

  • 52% of worldwide restaurant traffic was generated via mobile sessions

  • 60% of consumers order food online at least once a week

  • 92% of consumers read reviews

  • 77% of consumers prefer peer reviews over critic reviews

  • 33% of consumers will NOT eat at a restaurant with less than 4 star average on popular review sites

  • 77% of the population is active on Social Media

  • The hashtag "Food Porn" receives about 90 Food Snaps every minute

  • 72% of people on Facebook made a restaurant decision based on pictures and comments of other users

  • The most important technology features for guests are online reservations, free wifi, and online ordering

  • 83% of consumers expect a timely response to their inquiries from restaurants via social channels

  • Only 32% of restaurants do ads on Facebook

  • Only 19% of restaurants do ads on Google

  • Only 12% of restaurants do ads on Instagram

  • Over 200 million Instagram Stories get posted each month

  • Pizza is the most Grammed topic on Instagram

  • 69% of consumers are likely to take photos of their food

  • 53% of consumers will look up a restaurant on Instagram before going

  • 30% of consumers will avoid a restaurant if the Instagram account is weak

  • 62% of restaurants post bad pictures on Instagram

  • 84% of restaurants do not use the proper hashtags on Instagram

  • Over 90,000,00 searches related to restaurants are made monthly in the English speaking world

  • 83% of restaurants do not claim nor manage their Google Business Listing

  • 93% of restaurants do not properly Optimize their websites

  • 73% of restaurant pages on Facebook are not setup properly

  • 88% of restaurant pages on Facebook do not have a discernible strategy

  • 71% of restaurant pages on Facebook are not consistent enough to have an impact

  • 83% of restaurant pages on Facebook do not respond to comments and messages in a timely manner

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  • Social Media For Restaurants
  • Social Media For Restaurants