How to Stay Organized when Setting Up Social Media for your Business
Just a few of our tips and tricks to streamline your social media workflow. Get started today to bring your social media account to the next level both efficiently and without getting overwhelmed.
When it comes to managing many different social media platforms, there are a lot of factors to consider. It can be tricky to stay on top of your game at all times, always getting tasks done effectively and efficiently. Here are our top tips and tricks that will help you stay organized and streamline your social media strategies.
1/ Use scheduling platforms
It takes time and effort to make a good post, and let’s be honest: not many of us have the time to manually post several times a day. Huzzah for scheduling platforms!
This will streamline your workflow, allowing you to schedule multiple posts at once, add hashtags, locations, and more. Different platforms offer different features so do your research to find the right platform for your brand.
A few of our favourites: Later, Sprout, and Facebook Business Suite.
2/ Make social calendars
This tip definitely goes hand in hand with tip number one. Make a content calendar in advance -- before logging in to schedule your posts. Timeblock a specific day to create your designs and captions for the following month. This will help free up a lot of time, so you can focus on other aspects of your social platforms. You can even go one step further by pre-determining your hashtags, location tags, etc.
3/ Get organized
Nobody loves filing, but by keeping organized folders with all your designs you will save a ton of time. Some storage software even comes bundled with design software, like Canva. You can create any type of post here and it comes with a bunch of design elements and templates that are free to use.
Be sure to label each design and keep track of them in your design folder.
You can even go one step further and create separate folders for all your brand elements (i.e., colour palettes, logos, etc.). Canva is just one of the many options available. If you are already set up with design software, check out Dropbox for storage.
Dropbox allows you to create folders for your brand based on any category that you might like. It comes with revision history and you can share folders with other members of your team. Pro Tip: label your designs with relevant information (brand, date, type, etc.), so you can search for similar files across separate folders in one go.
4/ Schedule specific times to engage with the community daily
When establishing your brand, it can be overwhelming to receive lots of comments and direct messages. If you are not a full-time community manager, you probably have a lot on your plate as it is, and it can be tough to respond to everyone. However, it is really important to respond and to actively engage with your community.
This helps increase brand affinity.
To keep it simple, choose a time of day that works for you and devote 30 minutes to 1 hour to community engagement. This will help you stay on top of your messages and prevent those stressful unanswered message pile-ups (Yes, we’ve all been there).
Timeblocking some daily maintenance will help you stay on track.
5/ Use a task management tool
With everything we have to do on a daily basis, there are tasks that will surely slip through the cracks. Task management tools (like Asana, Microsoft Teams, Monday, etc.) allow you to quickly and efficiently organize your tasks and set due dates, to make sure none fall to the wayside. If you work with a team, you can even assign tasks to different team members. But this is not a one-size-fits-all situation.
There are too many task management tools to name, and it can be daunting to pick one. Spend time researching the possibilities and take advantage of the free trial periods to find one that suits you.
Still feel like you might need some extra help setting up and organizing your social channels? We would be happy to assist you! Why not work with our full-service digital + strategic design agency dedicated to food + drinks industries?
From branding to web design and implementation; branded photography to advertising; social media management to email and Wi-Fi marketing… We can do it all. Give us a call and let’s get started.