Font pairings we are loving right now

Choosing fonts can be a tricky business. In his book Type Matters!, Jim Williams wrote: “Typefaces are like clothes for language: they come in thousands of different styles, and all say something different about the wearer.” Considering that most projects need two or more fonts to create hierarchy and oomph, choosing the right ones can seem downright daunting.

Here are a few tried and tested pairings that we are loving right now.

When choosing your fonts, remember that each one has its own distinct personality. There are those that are a match made in heaven. Think spaghetti and meatballs… Beer and pizza... Chocolate and peanut butter... Tequila and lime…. Other fonts can clash so vehemently, they will distract from your message and undermine your credibility. Stay tuned for our upcoming blog posts on how to font pair like a pro.

When Typography Speaks Louder Than Words is a clever article written by C. Knight and J. Glaser. For a deep dive into how type can manipulate our perception, check out the full article at smashingmagazine.com.