Do I really need social media for my restaurant?
It is very common for us to talk with restaurant owners and restaurant managers that ask us why they should invest time and/or resources in social media.
So we have compiled quite a few reasons here for you all to review. Let us know your thoughts in the comments below.
88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar
75% of people surveyed have visited a restaurant or bar because they saw it on Social Media. Of that percentage, 60% need to see a post 2-4 times from the company before making their first visit
57.5% of people surveyed are annoyed by venues that post too much in your face/blatant marketing/promotions content
56% of people surveyed will not visit a venue if venue did not respond to their inquiries on Social Media
10 million google searches are done per month for "restaurants"
10 million google searches are done per month for "restaurants near me"
1 million google searches are done per month for "restaurants nearby"
Walk-in traffic can increase up to 80% in less than 1 month while using mobile advertisement to people within 5 miles of venue
Instagram is where it's at for the food and beverage business
83% of adults use smartphones or tablets to look up restaurant locations, directions, and hours. 75% look up menus, 55% read reviews, 51 % order takeout or delivery directly from the restaurant website, and 50% use rewards or special deals.
3 out of 4 consumers say they would go to a restaurant during off-peak times if they received a discount
79% of diners agree that restaurant technology improves their guest experience.
The most important technology feature for guests are online reservations (36%), free WiFi (23%), and on line or mobile ordering (19%)
Four in five restaurant operators agree that restaurant technology helps increase sales, make their restaurant more productive, and gives their restaurant a competitive edge.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Consumers first impression is the only impression that matters
Video is King - it is the most looked at medium and best way to showcase a brand
Pictures are about quality, not quantity
All leads are beneficial in the long term
It is not the quantity of traffic you get, it is the quality of the traffic (the right demo-graphic is what matters)
45% of consumers expect an initial response from an on line inquiry within 15 minutes
Results of any investment in Digital Media are 95% measurable and accurate
72% of people surveyed will give a restaurant a second chance if their review/concerns were responded to/addressed digitally
63% of people surveyed look forward to a restaurant newsletter that they signed up for
Digital Media is the lowest cost marketing initiative that can be produced for any venue