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Le P'tit Roux, vos plaisir gourmands favoris
Case Study
02
Strategic design

Le P'tit Roux - Food Truck

Brief

Everyday food concepts using fine dining techniques and ingredients with a playful twist that brings back childhood memories

Challenge

Develop a brand and mascot logo that will appeal to a wide range of individuals across generations

Every item made from scratch from the finest local ingredients

REFERENCES

Lunch table of Le P'tit Roux

Graphic DNA

Nostalgic, fun, playful, accessible and high quality

Le P'tit Roux primary logo
Le P'tit Roux ID
Le P'tit Roux alternative logo
Color scheme of Le P'tit Roux
Title and Body Copy
Gibson type specimen
Titles & Accents
House Slant type specimen
A food Truck
Uniform of Le P'tit Roux
Lunch table of Le P'tit Roux
Le P'tit Roux logo mascotte
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