We don’t believe in keeping things to ourselves 03

This is where we spill the beans on all things marketing + design

Tous

Motion design: A must for your brand in 2022
Par
Carolyne Fabre
Motion design: A must for your brand in 2022
2
min

As technology evolves we are beginning to see the ubiquity and importance of motion design. What qualifies as motion design? What are the tricks of the trade? You’re in the right place if you want to learn all the industry secrets…

Strategic Design

Food Algorithm

Not every social app is for everyone
Par
Katelyn Hodgson
Not every social app is for everyone
5
min

Why you don’t have to be on all social apps to be a successful business. PLUS! Free tips to help you get the most out of your time on Instagram ✨

Social Media

Digital Marketing

Photography Tips For Your Restaurant
Par
Ashley Roman
Photography Tips For Your Restaurant
3
min

Scheduling a professional photoshoot isn't always as easy as it might seem, and we know that! So, we are diving into a bit more details about how YOU can amp up your content using these DIY photography tips!

Food Algorithm

Reading List

Why is a website so important for your business?
Par
Sophie Jean-Paul
Why is a website so important for your business?
3
min

Having a website is a no-brainer element of your digital marketing strategy but why is it so important? And why should you invest in owning a good one?

Reading List

Strategic Design

Instagram vs. Facebook - What's the Difference?
Par
Arielle Palevsky
Instagram vs. Facebook - What's the Difference?
5
min

With the rise of social media and technology, it almost seems as though there is a new platform that emerges each week! So, do you ever find yourself wondering which platform or platforms are the right ones for your brand? Well look no further, we’re about to break it down starting with the 2 most common ones, Instagram and Facebook!

Digital Marketing

Social Media

5 Reasons to Rebrand Your Business
Par
Kalin Poirier
5 Reasons to Rebrand Your Business
2
min

A successful rebranding can do wonders for your company’s image, the impression you leave on your target market, and ultimately your bottom line. But how do you know if you need one? Here are a few signs.

Strategic Design

Reading List

Who Moved my cheese
Par
Michael Roman
Who Moved my cheese
1
min

A little anecdote about your resilience

Food Algorithm

Reading List

Get the party started and keep it going! Why engaging with your Instagram and Facebook audience and community is key.
Par
Katelyn Hodgson
Get the party started and keep it going! Why engaging with your Instagram and Facebook audience and community is key.
3
min

Treating your audience like gold is a surefire way to build a strong social presence, spread your key messages to cultivate brand credibility and gain new customers.

Social Media

Digital Marketing

Instagram Reels, what makes them so popular?
Par
Federico Bellini
Instagram Reels, what makes them so popular?
3
min

What are the key factors that make Instagram Reels so popular and should you integrate them into your branding strategy? Let's check it out together!

Social Media

Digital Marketing

The First Steps in Building A Meaningful Brand Experience for your Restaurant
Par
Stéphanie Fillon-Ravussion
The First Steps in Building A Meaningful Brand Experience for your Restaurant
2
min

Developing a meaningful brand experience requires a holistic approach. Discover the key components that will help you get on track and start this branding journey.

Strategic Design

Digital Marketing

Food Algorithm

What makes a good logo?
Par
Kalin Poirier
What makes a good logo?
3
min

A great logo is worth its salt, yet there are so many bad logos everywhere. Making sure your logo ticks all the boxes can really set your business apart. Read on to find out how.

Strategic Design

In 2022, it's time to avoid these 10 website mistakes + a free template
Par
Sophie Jean-Paul
In 2022, it's time to avoid these 10 website mistakes + a free template
5
min

Today, we will see how these 10 things can affect how your audience perceives you (from me). Bring home the bacon.

Reading List

Strategic Design

12 books all restaurant owners should read
Par
Michael Roman
12 books all restaurant owners should read
7
min

Browse our list of essential books for the proper management of your restaurant.

Reading List

Food Algorithm

A common mistake that is costing your restaurant customers
Par
Michael Roman
A common mistake that is costing your restaurant customers
2
min

Let's see how we can fix this common mistake that significantly impacts your restaurant.

Reading List

Strategic Design

Digital Marketing

Analysing email results
Par
Arielle Palevsky
Analysing email results
1
min

You've launched a newsletter and you're pretty proud of it. It's taken you time and a bit of courage too. To measure if your work was effective and your efforts were worth it, nothing's better than measuring success. How to do this? It's what we are speaking about in here.

Digital Marketing

Copywriting like a pro
Par
Kalin Poirier
Copywriting like a pro
5
min

Copywriting is the art of writing words to persuade people to do or buy something. But to persuade people to act, your copy must do 3 things. Read on to find out what those are and a few simple techniques that will help you achieve the best results.

Reading List

Food Algorithm

Digital Marketing

Why did I add Canva to my workflow?
Par
Hilda Wolf
Why did I add Canva to my workflow?
3
min

If, like me, your main work objective is to create a professional-looking design in a tight timeframe for one of your clients, this article is for you.

Food Algorithm

Social Media

2 Consumer trends taking hold despite all contradictions
Par
Stéphanie Fillon-Ravussion
2 Consumer trends taking hold despite all contradictions
3
min

Whether in-home cooking, healthy and responsible consumption or online ordering of groceries and ready-to-eat foods, Canadians are spending a little more each year and are becoming more and more epicurean.

Digital Marketing

Reading List

Font pairings we are loving right now
Par
Kalin Poirier
Font pairings we are loving right now
3
min

Choosing fonts is a tricky business. Check out these 10 tried and tested pairings that can help boost your design project to the next level.

Strategic Design

Reading List

How to define your brand's voice?
Par
Sophie Jean-Paul
How to define your brand's voice?
6
min

What is the difference between voice and tone? How does it impact your business and how can you define it? These are some of the many questions that we are going to answer down below.

Strategic Design

Digital Marketing

Social Media

5 Tips on How to Grow Your Social Media Following
Par
Arielle Palevsky
5 Tips on How to Grow Your Social Media Following
3
min

You want your brand to be on social media but you don’t know where to start? It’s true, it can be a hard nut to crack. One of the toughest tasks is to build a following. We’re spilling the beans on five tips to grow your social media following and broaden your reach. 

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Branding : A recipe to boost your brand's awareness
Par
Sophie Jean-Paul
Branding : A recipe to boost your brand's awareness
5
min

This word is pretty popular and for a good reason -- it can change your business! How? By following some key steps to ensure sustainable and exponential growth for your business. We've listed a few here to give you an idea of the recipe.

Reading List

Strategic Design

Design speak : Communicating with creatives
Par
Kalin Poirier
Design speak : Communicating with creatives
3
min

That's it. It's time for you to make a logo, revamp your website or advertise your business. You reach out to a designer to get the job done, but it seems the two of you are speaking a different language and nothing is moving forward as planned. Instead of throwing in the towel, try these tips to get the most out of your design project.

Strategic Design

Reading List

How to Communicate with Food Influencers
Par
Maëlle Le Brun
How to Communicate with Food Influencers
5
min

Social Media

Digital Marketing

3 Tips on How to Increase Awareness for your Restaurant
Par
Arielle Palevsky
3 Tips on How to Increase Awareness for your Restaurant
5
min

You’re setting up your brand and need to find a way to get people to know about you, how do you do it? We’ve searched high and low to come up with the top three digital marketing tips that you will need to help you increase your brand awareness and really get your name out there!

Digital Marketing

Reading List

Social Media

8 inspiring food and drink websites
Par
Sophie Jean-Paul
8 inspiring food and drink websites
5
min

Are you looking into updating your website, to better meet the needs of the restaurant and beverage industries? Have no fear! Below you will find 8 inspirational and award-winning foodie websites that will help to help kickstart your innovation

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Why functionality trumps aesthetics every time
Par
Kalin Poirier
Why functionality trumps aesthetics every time
5
min

An object (almost) always has a function, find out here why design must serve functionality and not the other way around.

Strategic Design

3 Tips To Get More Engagement On Your Instagram Posts
Par
Michael Roman
3 Tips To Get More Engagement On Your Instagram Posts
1
min

Social Media

How Spending Less Can Cost You More
Par
Michael Roman
How Spending Less Can Cost You More
2
min

Avoid these mistakes to increase the ROI of your restaurant although it may seem expensive on the surface, taking the cheapest option can actually cost you a lot more.

Reading List

How to Stay Organized when Setting Up Social Media for your Business
Par
Arielle Palevsky
How to Stay Organized when Setting Up Social Media for your Business
5
min

Just a few of our tips and tricks to streamline your social media workflow. Get started today to bring your social media account to the next level both efficiently and without getting overwhelmed. 

Social Media

Digital Marketing

6 Reasons Why Hiring A Social Media Agency For Your Restaurant Makes Sense
Par
Michael Roman
6 Reasons Why Hiring A Social Media Agency For Your Restaurant Makes Sense
3
min

Become a leader of your industry, become a household name in your market, be the new standard, increase your business and revenues + expand your business.

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6 Tips for Generating Buzz on Social Media
Par
Maëlle Le Brun
6 Tips for Generating Buzz on Social Media
4
min

Boost engagement on each of your posts on social networks like Instagram by applying these 6 tips.

Social Media

Reading List

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