With the rise of social media and technology, it almost seems as though there is a new platform that emerges each week! So, do you ever find yourself wondering which platform or platforms are the right ones for your brand? Well look no further, we’re about to break it down starting with the 2 most common ones, Instagram and Facebook!

A successful rebranding can do wonders for your company’s image, the impression you leave on your target market, and ultimately your bottom line. But how do you know if you need one? Here are a few signs.

Treating your audience like gold is a surefire way to build a strong social presence, spread your key messages to cultivate brand credibility and gain new customers.

What are the key factors that make Instagram Reels so popular and should you integrate them into your branding strategy? Let's check it out together!

Developing a meaningful brand experience requires a holistic approach. Discover the key components that will help you get on track and start this branding journey.

A great logo is worth its salt, yet there are so many bad logos everywhere. Making sure your logo ticks all the boxes can really set your business apart. Read on to find out how.

Today, we will see how these 10 things can affect how your audience perceives you (from me). Bring home the bacon.

Browse our list of essential books for the proper management of your restaurant.

Let's see how we can fix this common mistake that significantly impacts your restaurant.

You've launched a newsletter and you're pretty proud of it. It's taken you time and a bit of courage too. To measure if your work was effective and your efforts were worth it, nothing's better than measuring success. How to do this? It's what we are speaking about in here.

Copywriting is the art of writing words to persuade people to do or buy something. But to persuade people to act, your copy must do 3 things. Read on to find out what those are and a few simple techniques that will help you achieve the best results.

If, like me, your main work objective is to create a professional-looking design in a tight timeframe for one of your clients, this article is for you.

Whether in-home cooking, healthy and responsible consumption or online ordering of groceries and ready-to-eat foods, Canadians are spending a little more each year and are becoming more and more epicurean.

Choosing fonts is a tricky business. Check out these 10 tried and tested pairings that can help boost your design project to the next level.

What is the difference between voice and tone? How does it impact your business and how can you define it? These are some of the many questions that we are going to answer down below.

You want your brand to be on social media but you don’t know where to start? It’s true, it can be a hard nut to crack. One of the toughest tasks is to build a following. We’re spilling the beans on five tips to grow your social media following and broaden your reach. 

This word is pretty popular and for a good reason -- it can change your business! How? By following some key steps to ensure sustainable and exponential growth for your business. We've listed a few here to give you an idea of the recipe.

That's it. It's time for you to make a logo, revamp your website or advertise your business. You reach out to a designer to get the job done, but it seems the two of you are speaking a different language and nothing is moving forward as planned. Instead of throwing in the towel, try these tips to get the most out of your design project.

You’re setting up your brand and need to find a way to get people to know about you, how do you do it? We’ve searched high and low to come up with the top three digital marketing tips that you will need to help you increase your brand awareness and really get your name out there!

An object (almost) always has a function, find out here why design must serve functionality and not the other way around.

Avoid these mistakes to increase the ROI of your restaurant although it may seem expensive on the surface, taking the cheapest option can actually cost you a lot more.

Just a few of our tips and tricks to streamline your social media workflow. Get started today to bring your social media account to the next level both efficiently and without getting overwhelmed. 

Become a leader of your industry, become a household name in your market, be the new standard, increase your business and revenues + expand your business.

Boost engagement on each of your posts on social networks like Instagram by applying these 6 tips.