Kalin Poirier

A successful rebranding can do wonders for your company’s image, the impression you leave on your target market, and ultimately your bottom line. But how do you know if you need one? Here are a few signs.

That's it. It's time for you to make a logo, revamp your website or advertise your business. You reach out to a designer to get the job done, but it seems the two of you are speaking a different language and nothing is moving forward as planned. Instead of throwing in the towel, try these tips to get the most out of your design project.

Choosing fonts is a tricky business. Check out these 10 tried and tested pairings that can help boost your design project to the next level.

A great logo is worth its salt, yet there are so many bad logos everywhere. Making sure your logo ticks all the boxes can really set your business apart. Read on to find out how.

An object (almost) always has a function, find out here why design must serve functionality and not the other way around.

Copywriting is the art of writing words to persuade people to do or buy something. But to persuade people to act, your copy must do 3 things. Read on to find out what those are and a few simple techniques that will help you achieve the best results.